Netflix may move HDR streaming to more expensive 'Ultra' plan

Adjust Comment Print

Unfortunately for existing Italian subscribers of the €13.99 Premium tier, they'll be reduced to two simultaneous streams if the new Ultra tier launches.

Tutto Android has obtained leaked Netflix promotional material that suggests the Netflix Premium tier is changing. Based on current pricing, Netflix would charge $16.99 in the U.S. The only difference with the Ultra plan is that it supports HDR video and HD audio, and four screens can use the subscription at the same time.

Users on the premium tier would see their streams halve from four to two and lose access to HDR, but keep 4K viewing.

The video on-demand firm is now trialling a new "Ultra" price plan which brings HDR (High Dynamic Range) quality streaming to up to four screens simultaneously.

It's unclear when the streaming service will roll-out the "Ultra" tier to viewers worldwide. Netflix has confirmed it is testing new price points and features.

The U.S. Chamber of Commerce Is Fighting Trump's Tariffs with Facts
The German auto manufacturer added that imposing duties would not increase US growth and competitiveness. The comments were sent to the US Department of Commerce on Friday and published on Monday.


That would amount to an indirect price hike, as former Standard and Premium subscribers might migrate to higher price tiers. Some users in Europe have discovered an "Ultra" service plan that is costlier than the "Premium" option. The forthcoming Ultra tier will purportedly include all the benefits of Premium, plus High Dynamic Range (HDR) content.

Meanwhile, in a statement to CNET, Netflix has said that it is "continuously" testing new things and that a test does not necessarily indicate plans for a full rollout.

'In this case, we are testing slightly different price points and features to better understand how consumers value Netflix'. Other media outlets have reported it will cost users $16.99.

"Have a TV show or movie you'd like to see on Netflix?" This seems like an attempt to raise the price on the heaviest of users who want 4 streams.

Similarly, the Standard subscription might be downgraded to just one display.

Comments