IHOP Changes Name to International House of Burgers

Adjust Comment Print

IHOP - the International House of Pancakes - is changing its name to IHOb and will now feature burgers, the company said in a tweet that was not posted on April Fool's Day.

On June 11 IHOP finally revealed what the mysterious "b" stood for after they had been teasing the public with hints all week.

The pancake chain, which had been known as IHOP for 60 years, previewed the name change on Twitter last week.

Well, the answer is here, and today we welcome to the world the International House of Burgers.

This morning, IHOb (using a lowercase b to symbolize the flipping of P, from pancakes to burgers) unveiled a menu featuring what it calls ultimate steakburgers.

Other than the Twitter handle, IHOb didn't reveal details about its rebranding, including the cost or how it would affect more than 1,750 IHOP restaurants worldwide.

Scarborough: 'My worst expectations' of Trump were met at G-7
French President Emmanuel Macron said worldwide co-operation could not be "dictated by fits of anger and throwaway remarks". Trump also took aim at North Atlantic Treaty Organisation for relying too heavily on the United States for their security.

Yes, we are talking serious shade going down on social media. The company even dropped another bomb, relating IHOB's name change to the kind of thing a child might do to equate him or herself to some sort of superhero.

For what it's worth, the name change is reportedly temporary and only being done in an effort to promote the chain's new burger line.

IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic. "We're always going to be IHOP", he said moments after saying they weren't IHOP.

Some dismayed fans just could not understand the need for it. "I'm open-minded so I'll at least give them a chance". Starting at $6.99, folks can get one of their new burgers with a drink and endless fries. "The vast majority of people were having fun with the name change and were trying to solve the riddle".

Not really. Rebelez said IHOP will remain family-focused, while Applebee's will still be a place to go with friends to get a beer and watch a game.