After recently announcing they would flip the "p" to "b", restaurant and breakfast connoisseurs have been offering their guesses as to what the "b" would stand for.
Many speculated the name change was for bacon or for breakfast.
The wait is over, and the change has been revealed.
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IHOP - the International House of Pancakes - is changing its name to IHOb and will now feature burgers, the company said in a tweet that was not posted on April Fool's Day. The company is still being traded with the initials IHP, and says its selection of pancakes is here to stay. Or are you like a lunch place with just burgers?
The announcement immediately caused fans of the breakfast chain to go insane with speculation, with the most likely option for what the "b" could stand for being "breakfast". What that chain didn't tell people was what the letter "b" would stand for. "If you want a burger and beer, you are not going to come to IHOP".
IHOP seems to be hedging its bets by saying the IHOb name is "for the time being", suggesting the effort may be more of a marketing ploy rather than a true rebranding campaign. "The vast majority of people were having fun with the name change and were trying to solve the riddle".
It's not yet clear when or if IHOP will change the signs at its restaurants, such as this one in Hialeah, Fla.