Golden State Warriors beat Cleveland Cavaliers to win title

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The fourth straight NBA Finals matchup between the two rivals proved to be the most lopsided as the Warriors won the latest best-of-seven series in four games.

Although Game 4 was down 12% in the metered market ratings from June 6's Game 3, overall, the four-game 2018 NBA Finals averaged 12.2 in metered market ratings, an uptick of 7% over ABC's traditional average for the NBA championship series.

"The fact that they got here surprised me, actually", Warriors coach Steve Kerr said.

Kerr just finished the fourth year of a five-year, $25 million deal with his third National Basketball Association championship in four years. There is a growing belief that James has played his final game with the Cavs on Friday.

Wherever he moves, the fans and detractors will no doubt follow.

Nevertheless, they endured through Friday's 108-85 romp over the Cavaliers for the 4-0 Finals sweep.

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Cavaliers superstar LeBron James (L) once again finds himself squaring off with pesky Pacer Lance Stephenson.

Let's take a closer look at Golden State's Game 4 win with a deep dive into the box score. And I hope that doesn't sound arrogant. He can opt out of his contract and become a free agent next month.

While Cleveland were the clear underdog in the NBA Finals, they certainly had their chances, blowing a 13-point lead in Game 3 and giving away a win on the road in the opener after a disastrous final 36 seconds in regulation. In an era where ratings are pretty much down for everyone including the muscular National Football League, the NBA was either up or steady right up until last night's finale - which may be something to build on for next year if the shift in America's sports interest continues.

Durant becomes the 11th player to win Finals MVP twice, joining six-time victor Michael Jordan, three-timers Magic Johnson, Shaquille O'Neal, Tim Duncan and LeBron James, and two-timers Kobe Bryant, Larry Bird, Hakeem Olajuwon, Willis Reed and Kareem Abdul-Jabbar.

"The Bay Area allows me to be who I am, as a city, to just blend in, and the team allows me to do the same thing", Durant said during the interview. However, no losing player has won the award since Jerry West in 1969 and voters weren't changing that for a team that just got swept. "But after a game like that, I'm not in any position to talk about that". "I thought that's what our group of guys did in this series".

Durant's competition was stiff and two-pronged, between his teammate Steph Curry and opponent LeBron James.

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