Apple declares war on Facebook with features to stop tracking users

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Apple has also improved Do Not Disturb, introduced a Screen Time app to assist users digital health, as well as FaceTime video calls with multiple users.

This year, excitement wasn't exactly running high ahead of Apple's Word Wide Development Conference (WWDC).

Safari will share a "simplified" profile to thwart this, Apple said.

After recent news that Facebook provided "deep access" to smart device makers to access user data, and that the company also failed to report this information to consumers or the U.S. government, many are publicly voicing their displeasure with the actions of the social network company. The new feature allows users to set time limits for using certain apps.

"We're empowering people with the facts that will allow them to decide for themselves how they want to cut back", said Cook. Now, a new much-needed change has arrived with iOS 12, meant to make iPhone X users' life easy.

Parents can also remotely schedule when Downtime is active, essentially locking a child out of all iOS devices at bedtime. The new feature is supposed to be a part of iOS 12, which is expected to be out later this year.

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Apple CEO Tim Cook has rubbished reports which claim that the company had user data-sharing agreements with Facebook.

Press the shutter button and your new photo will immediately be inserted into the app you have open on your Mac.

Apple's "Intelligent Tracking Prevention" in Safari's web browser will help block social media "like" or "share" buttons, as well as comment widgets from tracking users without permission.

"We have never been about maximizing the number of times you pick [the phone] up, the number of hours that you use it", Cook said.

This was on the back of the standout moment of the keynote that saw a giant "No" appear on the screen behind Federighi when he mentioned users ask if Apple would merge iOS and macOS.

The move comes as the tech industry faces criticism that it has successfully made its smartphones and apps addictive with little thought for how people's lives may be negatively affected by the distraction of constantly checking their devices.