SamMobile’s policies have been updated for GDPR EU compliance

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The European flag flatters in the wind past the headquarters of the European Central Bank in Frankfurt am Main, Germany.

The General Data Protection Regulation (GDPR) is the most comprehensive overhaul of data protection law in Europe in more than 20 years - and its new rules have left a few heads spinning.

People from outside the EU may receive these particular emails because some companies have made a decision to implement these new regulations to users throughout the globe, while others are limiting these policy changes to European citizens only. If you're confused, don't worry.

The EU passed the GDPR almost two years ago (6 April 2016), but a 24-month grace period ends on 25 May, when enforcement effectively begins.

"A New Zealand business that's doing business in Europe will have to be cognisant of these".

Regulators in the U.S. tried to introduce similar privacy safeguards but were stopped by lawmakers. The new regulations guide how companies can collect and use data, what kind of disclosures they must make to consumers and when and how to seek consent. If you're in the European Union, that is.

Ireland's data regulator Helen Dixon also spoke to the newspaper, saying the country was ready to use "the full toolkit" against non-compliant companies.

Schrems is the same Austrian activist who fought against USA intelligence agencies' mass surveillance operations targeting European Union citizens as well against the American companies violating European Union citizens' rights with their data collection.

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Using language apparently taken from the pages of 50 Shades of Grey, companies seem to be imposing forced consent on their users in order to achieve basic compliance with the GDPR regulations.

Consumers will now have the right to ask for access to their data to be rectified or deleted.

News sites within the Tronc and Lee Enterprises media publishing groups were also affected. There are probably some businesses that don't realize that their mailing list is worldwide.

These first legal tests of GDPR strike at the heart of the business models of giants such as Facebook and Google, which provide free online services in return for the harvesting of your data - once you have granted your consent, that is.

So, the basis of the GDPR is essentially to simplify all of that and require online services to allow users to willfully opt in to more simplified, specific ways in which their data will be used, rather than leave them trying to find out how much they can opt out of later on. GDPR is the new gold standard for privacy, and I'd expect Apple to want to live up to that standard.

That's the hope of a lot of privacy advocates.

After getting exhausted of receiving so many GDPR emails all of the sudden, Owen Williams from the Netherlands built a website called the "GDPR Hall Of Shame", where he calls out companies that implement GDPR poorly. Seeing as how Facebook has become the go-to place for quick and easy communication between friends and family, it's not something you can just opt out of that easily.

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