YouTube Music, a new subscription streaming service, will launch on May 22

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"On Tuesday, May 22, we'll be changing that by introducing YouTube Music".

In addition to YouTube Music, Google has announced the arrival of YouTube Premium, which is coming to replace the service previously known as YouTube Red. The audio-visual app will promises "music videos that you can't find anywhere else" plus "deep cuts you can't find anywhere else", suggesting that exclusive content will differentiate YouTube Music from its competitors. "You'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always".

YouTube Premium, including the streaming service and original shows will cost $11.99 for new members.

YouTube Music search works even if fans don't know exactly what they're looking for ... we'll find it if they describe it (try "that hipster song with the whistling") or give us some lyrics (try "I make money moves").

That said, the new YouTube services are being focused on first-world markets initially. Its existence will also shift around YouTube and Google's overall media strategy, which has thus far been quite the mess.

YouTube to launch music streaming service on 22 May
YouTube launching a new music streaming service on May 22

As usual in this type of service, the YouTube Music application will offer us a personalized experience recommending songs and playlists that we like, a feature that has become part of everyday life for many of us. The price for a Premium subscription will be $12 a month (a $2 increase compared to the current Red monthly fee) but it will also include the features that the new music streaming service will offer.

YouTube, YouTube Music, YouTube Music Premium or YouTube Premium: which is right for you? Existing Google Play Music subscribers will get a YouTube Music Premium membership as part of their subscription each month.

The new service will begin rolling out to the US, Australia, New Zealand, Mexico and South Korea next week, before coming to the United Kingdom and select other territories in the coming weeks. It will also allow users to download music for offline listening, with setting options so that it doesn't use up more memory than the user wants it to. The company said it plans to add more Originals, also from other countries, including comedies, dramas, reality series and action adventure shows from the UK, Germany, France, Mexico and other places.

The new YouTube Music homescreen provides recommendations based on past listening activity.

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