The launch party, which took place in Brooklyn, New York, Thursday night, featured holograms of Rihanna modeling the merchandise.
Meant to spread a body-psotivie message, sizes in the collection range from 32A to 44DD and XS to 3XL, with bras being sold from $39-$59, T-shirt bras pricing at $29-$34, and underwear at $14.50-$29.
From a sheer jumper bodysuit, to a sheer catsuit, Savage X Fenty doesn't shy away from sexy. However, things are, as expected, selling out fast.
How can you get in on the size-inclusive Savage X Fenty?
Rihanna has been teasing about the collection for weeks on her social media pages and the hype for the line was predictably manic with the website issuing waiting notices to visitors and later crashing.
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While numerous items sold out within hours of release, others are still available with prices ranging from $14.50 to $99.
"Women should be wearing lingerie for their damn selves", Rihanna tells Vogue. The U Cute collection is a riff on modern girlishness with numerous lacy pieces seen on the Savage x Fenty Instagram, while the Damn line has a decidedly sexier edge, featuring rompers, garter belt sets, and bodysuits.
Savage is the latest company in Rihanna's continuously growing empire. "I can only hope to encourage confidence and strength by showing lingerie in another light". You know, just for fun! Other items, such as rompers, jumpsuits, and robes, are all priced under $100.
And the Black Widow collection (major vibes) is when you want to stop your partner's heart for a few delicious seconds.
Vogue reported that Savage x Fenty shoppers have the option to sign up for a membership program, costing $50 (£36.85) per year, that provides them early access to launches, the ability to shop for limited-edition items and free two-way shipping.