Dollar Menu advertisements are seen outside a McDonaldÕs restaurant in Venice, California, April 29, 2018. NY is now the first city in the country to implement a law forcing chain restaurants.
Starting today, restaurants with 20 or more locations will be required to list calorie counts for menu items.
"We know that many Americans both want and use nutritional information on food package labels to make decisions about what to eat to help improve their health", Gottlieb said in a statement.
Nutrition information will now be available in more than 200,000 restaurant locations nationwide.
The law, meant to nudge Americans to eat healthier, applies to chains with at least 20 stores.
Many fast food chains have already changed their menus. He pointed to studies showing that enlightened customers order, on average, up to 50 fewer calories a day. Thanks to Scott Gottlieb, Trump's Food and Drugs Administration (FDA) commissioner, the requirement survived a larger effort to slash governmental regulations and limit intervention between businesses and customers.
The provisions are supported by consumer advocates and the National Restaurant Association, which wanted to avoid catering to a hodgepodge of requirements from cities and states.
"Combining food claims and enhanced labels can allow families to mix and match foods and meals that contain essential nutrients, while staying within caloric guidelines", Gottlieb said.
The National Association of Convenience Stores expressed reservations about how its members will comply.
Federal rules, which go into effect on May 7, require restaurants to display calorie counts.
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WASHINGTON - +An Obama-era rule requiring thousands of United States restaurants, stores and movie theaters to post nutritional information for items on their menus kicked in Monday, reminding Americans they are what they eat. Officials for the Melting Pot say they plan to have nutritional information posted by the end of the month. "Menu labeling isn't a silver bullet".
More than a third of Americans are obese, putting them at higher risk for heart disease, diabetes and some types of cancer.
But others see the issue differently.
Some argue, though, it's expensive for the restaurants and a form of government overreach.
Yet many restaurants say they are ready.
Wondering how many calories are in your favorite breakfast muffin? Armed with this information, people can make fully informed choices about the foods they are choosing to consume.
The FDA is expected to focus on educating restaurants on how to comply rather than enforcing the rule during its first year in effect.
"Pizza's unique ordering variations create countless combinations making it hard to accurately deliver information on printed menu boards and costly to maintain", he said in a statement.
The rule requires covered establishments to disclose the number of calories contained in standard items on menus or menu boards.