Instagram Brings New Payments Feature to Enable Direct Shopping on the App

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As per the new payment application, which is now displayed in the login of specific users, one can enter payment details into the app along with a PIN for more secured access.

A sample of businesses in the United Kingdom and the USA are now accepting in-app payments for services, such as booking restaurant tables or taking hair appointments, without needing users to leave the app. With time, we expect Instagram to roll out this feature to other countries as well. The feature lets users add a credit or debit card and a pin.

The payment system may also tie in with another tweak to Instagram, created to make shopping easier via the app. The native payment feature is backed by Facebook's payment system. The check-out process is also completed within the app, with users prompted to save their payment details. It let users transfer money to bank accounts and also pay for goods and services bought offline.

This allows users to book with a number of participating third-party companies, including dinner reservation app Resy, without having to leave Instagram. Now, with the new feature, users can simply select what they want and make a payment from within the app. With in-app payments, Instagram is one step closer to becoming the leading online shopping platform it always aspired to be. For users to enjoy the new update, they will need to update their app to Android version 2.18.138.

An Instagram spokesperson has also confirmed TechCrunch that the new feature is now available to select users in the U.S. and United Kingdom and can be used to make appointments or restaurant bookings, making payments, etc. Currently, Snapchat is shipping products to the U.S. only, with some new products expected to be added soon.

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Shoppers on Instagram are now redirected off-app to a business' website to process any payments. While Snapchat has 191 million daily active users, Instagram Stories is significantly ahead with over 300 million daily users.

In the days to come, Instagram will reportedly bring payments feature for booking movie tickets.

The idea behind introducing in-app payments feature is to merge with Instagram's "Shoppable Tags", a native integration that makes it easy to tag and shop products directly from your Instagram posts.

In 2016, Instagram began testing "Shoppable Tags" that allow its users to shop products tagged by businesses in a post with the "Tap to view products" button.