The new feature will allow you to add a credit or debit card to Instagram in order to buy advertised products, goods, and services directly within the Instagram app.
Similarly, this will be a huge boost to small business such as restaurants and cafe, those have been spending significantly on Instagram ads to get noticed.
Facebook-owned, Instagram, has today [quietly] debuted in-app payment functionality, enabling some users to add credit/debit card details, with a PIN for added security. It now lets users register a debit or credit cart in profile and use it for buying things without leaving the Instagram. It is believed that in future, Instagram users can expect direct payments for things like movie tickets through the app.
However, the payment settings are now visible for limited users in the U.S.
While Instagram had previously expressed interest in allowing users to book services with Instagram, this is the first time it's become apparent that this involved an actual payment - not just booking - system.
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Whether or not this will help increase sales remains to be seen, but the potential convenience of being able to shop without having to leave the app could encourage users to make more purchases.
But now, Instagram appears to be working on ways to accept payments through Instagram itself.
Some of the Instagram pages now offer this native payment for booking.
Instagram has since confirmed that the feature has been launched, although they do note that this is only available to a limited set of partners for now, so if you don't see it yet don't be surprised. If they can get higher conversion rates because people don't quit in the middle of checkout as the fill in their payment info, brands might prefer to push people to buy via Instagram.