Amazon to increase fee for Prime members by 20%

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Amazon chief executive Jeffrey P. Bezos was dragged by The Washington Post Saturday for the announced 20 percent hike for its annual Prime membership. There are more than 100 million paid Prime subscription members globally, Amazon CEO Jeff Bezos said earlier this month. The price increase will take effect on May 11 for new subscribers and on June 16 for renewals of existing accounts. Others might not feel a more expensive Prime is worth it. Also in the previous year, Amazon announced a program to give consumers on welfare or food stamps a 45 percent discount on Prime service and a 50 percent discount for Medicaid recipients. But in case you weren't aware, people with an email address that ends in.edu are able to get Prime free for the first six months.

Walmart and Target - among Amazon's largest rivals - now offer free two-day shipping on orders over $35. Prime Student will cost $59 beginning next month (up from the current $49) and includes special discounts on items such as snacks and school supplies.

The price hike might come as no surprise to customers who pay on a monthly basis rather than an annual fee; this saw an increase from $10.99 to $12.99 back in January 2018.

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NY also selected former Penn State quarterback Christian Hackenberg in the second round of the 2016 NFL Draft. Petty was given every chance to earn a starting job, especially last season, but couldn't beat out McCown.


Meanwhile, college students and education workers also aren't safe from the price increase, as Amazon Prime Student subscriptions will also see a similar increase in their pricing structure. Prime, for those who don't know, is a premium service that combines free two-day and one-day shipping along with many perks, including access to Prime Video, Prime Music, Kindle books, exclusive promos, and - probably moving forward thanks to the acquisition - Whole Foods discounts. The movie selection is often better than Netflix and many of its shows have struck critical gold, including "Transparent", "Mozart in the Jungle" and "The Marvelous Mrs. Maisel".

Amazon has invested heavily to grow the benefits of the subscription. This is a whopping 46 percent increase from a year ago. That price only adds up to about $71 per year, which is obviously a great deal on the full service. Even with competitors like Walmart trying to copy Amazon's shipping program, none of them offer so many features to go with it.

The value still depends on what you get out of it.

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