Nintendo Plans to Make Way More Mobile Games

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Nintendo's new president, Shuntaro Furukawa, says that he plans on expanding the company's presence in the mobile market.

"From what I can see, smartphone games are the ones I want to expand the most", Furukawa said. With that in mind, Nintendo is taking the Pokemon Go success model and applying it to its own strategies in a bid to beef up its smartphone operations into what will eventually become a $1 billion business.

Nintendo has become one of the biggest names in the gaming industry in the year 2017. However, Nintendo now has no plans to create a similar type of game that features augmented reality technology. It all appears to have been spurred on by Niantic's colossal Pokemon Go efforts, mentioned by outgoing Nintendo President Tatsumi Kimishima. Furukawa, 46, represents a youth movement within Nintendo and has been with the company since 1994.

Nintendo has seen some success in creating smartphone games thanks to titles like "Super Mario Run", "Miitomo", "Fire Emblem Heroes" and "Animal Crossing: Pocket Camp". For comparison, the last fiscal year generated 40% of that revenue. Though it doesn't seem as though anything like Pokemon Go is now in development, according to Furukawa.

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Nintendo believes "Dragalia Lost" is an interesting project, so it reached out to Cygames during its planning phase and is now developing the game alongside the studio.

The company is also now working on a new RPG for mobile devices called "Dragalia Lost", which is being developed by Japanese studio Cygames and will be released sometime in mid-2018. DeNA provides technical and developmental support for Nintendo's account system and mobile projects, and Kimishima said he expects that relationship to continue, but he doesn't rule out forming new partnerships as well.

In terms of his plans for the Switch, the new president stated that he wanted to bring the console to more regions, specifically the Middle East and Southeast Asia. "First, we want to expose Nintendo IP to more people by using our IP in smart-device applications, and ultimately achieve a synergistic effect with out dedicated video game platform business".

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