Google is launching .app domains, the first TLDs secured with built-in HTTPS

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"Google has rolled out ".app" - a top-level domain (TLD) that can be booked from Google Registry.

Although most applications we interact with take place on our phones, Google notes that domain can be helpful for providing people with more info about your software, safe download links, the latest updates, and more.

If you're an app developer, you can't ignore the importance of having a web presence for your product.

You can secure your domain name now, a week before the store is open for general sale.

Google will require HTTPS for connection to websites, boosting protections against malware, spying, and tracking. According to Google, this will help "move the web to an HTTPS-everywhere future in a big way".

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In addition to the added security, .app domains could give developers and businesses a way to stand out from other website domains.

Though numerous apps already feature domain, Google notes that this can be helping users with more information on the particular app and its software, provide safer download links and also to stay updated with the latest features. top-level domain is going to be the first TLD with enforced security for general registration.

The company also removed the requirement that limited the domain to app developers, though Google suggests the name makes the most sense in that market.

Prior to the public launch, Google had reached out to potential candidates, offering them a first crack at grabbing domain in order to showcase the potential use cases. Visit to see who's already and choose a registrar partner to begin registering your domain. If you have an app, you likely want to make sure you get the domain before someone else does.