Apple Music's Head Of Hip Hop Programming Carl Chery Leaving For Spotify

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This is the second high-profile departure from Apple Music in a week.

Apple Music's curated playlists for hip hop has helped introduce new artists to the masses.

Both Chery and Iovine were first brought into the fold when Apple acquired Beats by Dre. The person largely responsible for that is their head of hip hop programming, Carl Chery. Chery played an important role for Apple, but also for the music industry in general. Basa has now joined YouTube, which is believed to be preparing to launch its own music streaming service, called Remix.

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At Apple, Chery was best known for securing Apple Music exclusives from Chance the Rapper, including the Grammy-winning album Coloring Book.

Recent news surfaced of a serious loss for Apple Music that will likely affect its performance. Now the company has more than 157 million registered users but only 71 million pay for access to the music catalog without ads. The Verge was able to receive an invite for the said event and it looks like Spotify will be sharing news about upcoming changes to its mobile app.

We already know Spotify is a few steps ahead of Apple Music in terms of subscribers and popularity.