Snapchat Apologizes for Ad Making Light of Chris Brown & Rihanna Abuse

Adjust Comment Print

The ad explicitly advocates violence against the two celebrities who went through a very public ordeal involving domestic violence and makes light of and encourages domestic violence. The advertisement which is pictured below, asked viewers whether they'd rather "Slap Rihanna or Punch Chris Brown".

Yes, people are still making off-beat references to that Rihanna and Chris Brown mess nearly a decade later.

In a statement sent to Mashable on Monday, a Snapchat spokesperson said that the ad had been removed. Along with the error, Snapchat says that this ad violates its own advertising guidelines. "We immediately removed the ad last weekend, once we became aware", the company said.

"Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf?" wondered Twitter user Royce Mann.

Followed by "We are sorry that this happened".

The new update, which has not been received well, has made adverts more prominent by placing them in between stories.

Haley: We're prepared to act on Syria
Al-Qadam is surrounded by government-held territory on one side and Islamic State-controlled neighbourhoods on the other. At least 961 children were recruited and used in the conflict in 2017, almost triple the number in 2015, Mercado said.


Among those condemning the ad was former first-daughter Chelsea Clinton, who tweeted "Just bad. The update ain't the only thing that's wack (sic) over there, friends". Terrible that anyone thinks this is appropriate.

Other Twitter users have called it "disgusting" and "disrespectful". "Bad that any company would approve this", she wrote.

Chris Brown later admitted "busting Rihanna's lip" which left her "spitting blood" and with facial injuries so severe she required hospital treatment.

Brown was arrested in 2009 for attacking Rihanna and sentenced to community service and domestic violence counselling.

Within the terms and conditions, there is a list of banned content and a review process for ads.

Comments