Ben Affleck and Matt Damon's production company will use inclusion riders

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"On behalf of Pearl Street Films, Matt Damon, Ben Affleck, Jennifer Todd, Drew Vinton and I will be adopting the #InclusionRider for all of our projects moving forward".

Matt Damon and Ben Affleck's production company Pearl Street has confirmed they will now adopt inclusion riders for all future feature films.

It's basically a clause that can be added into any actor's contract that states at least 50% of the cast and crew of a film must have people from a diverse background. The announcement was made on Twitter Monday.

In her acceptance speech, McDormand honoured the other women who were nominated in various categories.

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Google searches for "inclusion rider" spiked in the wake of McDormand's speech and there were thousands of tweets mentioning the term in the 20 minutes after her speech concluded.

The Annenberg Inclusion Initiative, who created the movement, said that Cox DiGiovanni had been a "champion, advocate and co-creator" of the inclusion rider since February 2016. The actress left the room abuzz, while viewers at home frantically began Googling the phrase-which refers to a contractual stipulation that stars can include in their contracts, assuring that their film sets are inclusive both on and off screen. Following McDormand's call to action, Michael B. Jordan got the trend going in earnest, formally announcing that he will be using inclusion riders for all forthcoming projects he produces.

"@michaelb4jordan Thank you for always supporting broader representation in the industry". Specifics of the rider are also undisclosed at this time.