Unilever threatens to pull ads from 'divisive platforms'

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"Unilever, as a trusted advertiser, does not want to advertise on platforms which do not make a positive contribution to society", he said.

Over the last five years, its spending on digital media has more than doubled while its investment in creating digital content has gone up by 60 percent.

It is acutely clear from the groundswell of consumer voices over recent months that people are becoming increasingly concerned about the impact of digital on well-being, on democracy - and on truth itself.

India's largest advertiser, will reduce its spends on online and social media platforms such as Google and Facebook if they don't filter out content which is divisive or promotes gender stereotypes and hatred, in line with its Dutch parent Unilever's new global policy. Google is expected to command 42 per cent of the market, with Facebook at 23 per cent.

"What Unilever are saying is, 'We are looking to be responsible, what about you?' At a similar point past year brands such as Pepsi, the British government and Johnson & Johnson pulled out of advertising on YouTube because banners appeared over videos posted by extremist groups". Reacting to the development, a spokesperson for Google said: "There is nothing we take more seriously than the trust and safety of our users, customers and partners".

Facebook said in a statement that it fully supports Unilever's commitments and is "working closely with them", according to The Post.

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Runcie said the teen was arrested without incident after he was located off the school grounds in a nearby community. There was no word on the extent of those injuries. "I don't know the specifics", the sheriff said .

Ms Brown added that the company was taking steps to improve the quality of news on the site.

The last two years has been the most hard for Mr Zuckerberg, said technology magazine Wired.

Of course, the big tech players have their problems, they've had their issues with Russian Federation, their problems with extremist content, failed to stop the flow of fake news, and been unable to stop people experiencing abuse right across their platforms. Here are some examples. The Google-owned video service has since introduced changes, but AT&T is still staying away, saying YouTube has not done enough. Amazon, on the other hand, hasn't done too much to get on anybody's bad side yet - except for dip its toes into every sector out there - and could eventually provide a real alternative to the duopoly. Those clients include wireless carrier O2, Royal Mail, government-owned British Broadcasting Corp, Domino's Pizza and Hyundai Kia.

Her comments come as YouTube continues to grapple with the brand safety fallout from Logan Paul, the YouTuber thrust into the spotlight after uploading a video that showed him and his friends finding a dead body. "Before viewers stop viewing, advertisers stop advertising and publishers stop publishing", he said.

The speech does not accuse any specific platform, but says trust in social media is at a new low due to a perceived lack of focus by tech firms in keeping illegal, unethical and extremist material off their websites.