One of the common criticisms about Tinder is the deluge of messages that women receive from people they've matched with, making it hard to wade through all of the content.
A spokesperson for Tinder's parent company Match Group confirmed the plans to CNN on Wednesday. The dating app is moving to implement a new feature which will let women decide whether or not they want men to message them first.
It turns out that despite February 14 being the day that we all think about love, activity on America's top dating apps doesn't appear to be affected. "Coffee Meets Bagel" was created by three sisters from San Francisco, who noticed that women and men have different styles of dating.
Tinder and Bumble have always been in competition.
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Bumble incorporates the use of swipe-to-Like model-famous on Tinder for single people to connect-but it was incorporated with a twist which was that the women only had the power to start a connection once two people are in mutual likeness with each other on the social platform. The news was first reported by MarketWatch.
Ginsberg said: "Often, women don't really want the pressure of kicking off the conversation, but if they want it, that's great".
Speaking to MarketWatch, Match CEO Mandy Ginsberg said she doesn't expect it will become a signature feature for Tinder the way it has for Bumble.
Tips for success: Don't be afraid to extend a match another 24 hours if they haven't messaged you, another feature that sets Bumble apart from other apps. According to App Annie, Tinder is more than 10x bigger in terms of monthly users and 7x bigger in terms of downloads in the last 12 months, versus Bumble. Back in 2012, Whitney Wolfe Herd-co-founder of Tinder left the firm for starting a much friendlier female alternative after being suspected of sexual harassment and discrimination.