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Echo devices are voice-controlled speakers designed entirely around the speaker's voice. The man, who was not identified, said the Alexa commercial that led to the purchase was "socially irresponsible" and should not be aired. If able to recognise your voice, Alexa will respond with your name.

Will voice-activated assistants make us spend more?

Once a Canary user enables the Alexa skill within the Alexa mobile app, they'll need to sign in with their Canary credentials, after which point they'll have prompts to follow for connecting their devices. No discounts are now being offered either, which means you will need to pay Rs.4,499 for the Echo Dot, Rs.9,999 for Echo, and Rs.14,999 for the Echo Plus smart speaker. They cancelled the order before it arrived.

The process of setting up Your Voice can also be done in-app, with customers navigating to "Menu, ' 'Settings" and then 'Your Voice, ' which is inside 'Accounts'.

It can be used for a wide range of tasks, including ordering groceries or a takeaway online, giving a weather report, ordering an Uber taxi, announcing the latest football scores and playing music or podcasts. Alexa is the brain behind Echo devices.

Bosses at the tech firm said there were measures in place to "prevent its ads from interacting with the devices of their customers".

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"We concluded that the ad was not socially irresponsible and did not breach the Code".

This is not the first time a command on the TV has caused an Amazon Echo to order a product.

The VIZIO SmartCast skill for Alexa allows users with Amazon Echo, Echo Dot, Amazon Tap, Echo Show and other Alexa-enabled devices to ask Alexa to control their VIZIO SmartCast displays. This means if you've got Echo setup in your living room and another one in office, you can order Alexa to drop in a message from your living room and broadcast a message.

Customers who purchase the Echo Plus from Amazon and select retail outlets will also get a Philips Hue smart bulb free.

The Echo, which now costs £74.99 for the standard version or £39.99 for the smaller "Dot" version, was one of the most popular Christmas presents a year ago.

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