The first roastery outlet opened in Starbucks' hometown of Seattle in 2014.
The AR experience acts as a virtual tour guide of the Starbucks Reserve Roastery in Shanghai, and offers an option for ordering from custom tasting menus and more.
Hello, Yao here. I'm a huge fan of Starbucks coffee and travel mugs. Customers can watch the green beans as they are roasted, then sent through copper "symphony" pipes (named because of the musical sound the beans make as they travel through them) directly to silos at the coffee bars.
"The affinity we have built with our partners (employees) and customers over the past 18 years in China is special and we knew we must bring the Reserve Roastery, our boldest, most premium store ever, to Shanghai, China's bustling metropolitan hub and one of the world's most dynamic retail destinations, as well as a gateway to customers from across Asia and the world", said Howard Schultz, executive chairman of Starbucks Coffee Company.
Trays of temptation sit everywhere, filled with Italian-style croissant called cornetti, breads studded with olives, tomatoes and fresh herbs and even a gourmet take on cinnamon rolls.
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The experience, which will be accessible through a custom-designed Roastery digital web-app platform, will allow customers to create their own personal Roastery discovery journeys - you even get prizes. The specially designed, beautifully finished pieces were handmade by Chinese craftsmen and will eventually be available to purchase.
Of course, the real star of the store is its massive selection of coffee which can be found at their 88-foot long coffee bar.
As if all this wasn't enough already, the store also has China's first Starbucks Teavana bar, which is made from 3D-printed recycled materials and serves nitrogen-infused tea. The company has 3,000 stores in 136 cities in China, including 600 in Shanghai.
This is the second Starbucks opens under the trade mark " Reserve Roastery ": a concept of points of sale refined offering of roasts of beans of the highest quality, teas, beers brewed coffee, and a personalized service.
With a new Starbucks store opening in China every 15 hours - setting the country well on the path to surpass the U.S. total number of stores within a decade - it's clear that those dreams are going to keep growing at an extraordinary rate.