Laverne Cox to host Kim Kardashian's 'Glam Masters', new trailer released

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Glam Masters, the new beauty reality show executive produced by Kim Kardashian and starring her makeup artist Mario Dedivanovic, is coming to your TV this February!

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Glam Masters is the latest in Lifetime's portfolio of fashion, beauty and lifestyle series, which includes Project Runway, Project Runway All Stars, makeup and hair competition series American Beauty Star with host Adriana Lima, and the competition series Making a Model with host Yolanda Hadid. Per Lifetime's website, Glam Masters is an eight-episode series that "puts beauty influencers through themed challenges allowing them to put their best face forward to impress [the judges]".

In each episode, four beauty bloggers will go head-to-head where the week's victor will advance to the semi-finals, and then to the Tournament of Masters finale. #GlamMasters premieres on @lifetimetv on Feb 28th!

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While there's no heavy contour or spider lashes à la Kim's go-to look to be seen in the video, the bold colours and glitters galore has got us thinking Kimmy is really pulling out all the stops for this one.

Kim Kardashian is launching a brand new show, but it's going to be nothing like Keeping Up With The Kardashians or any of its many spin-offs. And make-up artist Mario is very excited about the show.

Dedivanovic followed suit, sharing the trailer on Instagram, with the caption: 'OMGG I'm soooo excited to finally share this new beauty competition series! One wrote: "I've been waiting for this!" So emotional, so raw and so real. The grand prize is literally life changing.