Lamborghini drives into luxury utility vehicle niche with launch of Urus

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Lamborghini has unveiled its first SUV in a quarter of a century with this - the Urus.

The auto company, known for speedy luxury cars in an iconic yellow shade, finally joined its peers in adding an SUV or crossover to its portfolio when the Urus was unveiled in Italy yesterday.

"Our target is in one year and a half, we're going to double the volume of this company". The Urus will be first available in the US market in Spring 2018 at a base price of $200,000 (Php 1,01,30000).

The Lamborghini Urus has a top speed of 189.5 miles per hour (305 km/h) and a 0 to 62 miles per hour (100 km/h) time of just 3.6 seconds.

What makes the Urus one of its kind is its 4.0-litre twin-turbo V8 engine that has the potential to pump out a maximum power output of 650 hp at 6500 rpm and peak torque of 850 Nm between 2240 - 4500 rpm.

Lamborghini drives into luxury utility vehicle niche with launch of Urus
Lamborghini drives into luxury utility vehicle niche with launch of Urus

Meanwhile, the cabin offers seating for up to five occupants (a two-seat rear layout is optional) and is replete with high-quality materials including the finest leather, Alcantara, aluminum, carbon fibre and wood. This being Lamborghini, upgrades are always upgrades, such as 23-inch rims, a 1,700 watt Bang & Olufsen 3D sound system with 21 speakers, or an off-road package with reinforced bumpers and underfloor protection. This is why the vehicle features a center console that's packed with buttons and touchscreens. It is the Italian automaker's first SUV since the LM002 was discontinued in 1993.

"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV", Lamborghini CEO Stefano Domenicali said in a statement. The Urus elevates the SUV to a level not previously possible, the Super SUV.

Truth be told, Lamborghinis are not known for being family cars.

"A bull is always aggressive, but I would like to give us a new philosophy toward the future: A bull can be gentle", he said previous year. These are impressive performance figures for a large SUV.

Just like other Lamborghini's the Urus name is also derived from bulls, which is an extinct wild ancestor of domestic cattle.

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