Apple first introduced the iPhone SE in early 2016, and it was little more than an iPhone 5s smartphone that was modernized with an iPhone 6s-class A9 processor, Apple Pay support and improved cameras. Fans of the iPhone X are finding it hard to get their hands on the new bezel-less flagship, but things look worse for the Indian market.
According to a report by The Economic Times, the Cupertino-based iPhone maker, has reduced the retail margin by 30 percent. "We believe Apple continues to grow its leading market share of the premium-tier smartphone market with double-digit growth of its installed base during the quarter and believe the iPhone installed base will exceed 635 million exiting 2017". They are still clinging to the iPhone SE but that will soon turn 2-years old right on time for an upgrade?
Analysts said Apple should bring India, the world's second-largest handset market after China by volumes, further up on its priority list urgently and ensure adequate supplies, else it may be left with too wide a gap to bridge with its rival Android players like Samsung, Xiaomi, Oppo, Vivo and others already way ahead in terms of volumes. Large retailers continue to import the iPhone, but there is often a supply-demand mismatch.
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"They (Apple) will have to start now because if they lose a window of opportunity in next two years to be on mind of the growing smartphone user base, it would be somewhat hard to grow faster in the world's ssecond-largestsmartphone market", said Neil Shah, research director at Hong Kong based Counterpoint Research.
According to ET, a retailer was supposed to receive 400 units of iPhone X after three weeks of launch, however, he received far less than expected. In fact, India was among the initial 55 countries that saw the launch of the iPhone X on November 3.
The iPhone X comes in 64 GB and 128 GB variants and costs Rs 89,000 and Rs 1,02,000 respectively.