Last night Boots released a statement saying it would be selling the calendar for £25 rather than £50 from tomorrow as part of its Christmas promotions.
The Lifestyle Advent Calendar listening states that it contains bauble, confetti, purse, candle 130g, cookie cutter x 2, jotter pad, key ring, pen, room spray 30ml, stickers and votive.
The calendar only has 12 products inside, which are worth roughly £21.57 in total.
After some hasty calculations, it didn't take long for turned-off buyers to work out that all of the individual items in the calendar could be purchased for less than half that price.
Zoella has spoken out about the recent drama surrounding her new 12 days of Christmas advent calendar, after fans declared it "too pricey" at £50.
The vlogger, real name Zoe Elizabeth Sugg, is a household name to millions of tweens and teens for her beauty and lifestyle YouTube channel, which has more than 12 million subscribers.
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"I love the product, I am all about getting it from a design to a product".
Another even revealed how they would be taking the advent calendar back, with one parent warning others: "I can not believe what little you get for £50 in this! If you don't agree with the price don't buy it simple, no point moaning over it".
"However, the pricing and in store promotional strategy of the collection, including the calendar, is at the control of third parties and is not set by Zoe".
Zoella - YouTube sensation and beauty blogger - has launched a Christmas advent calendar called the Zoella 12 Days of Christmas Advent Calendar.
Zoella has been criticised in the past for consumer products which are emblazoned with her name and branding, with people arguing they are not good value for money. The pair, who share the moniker of "Zalfie", are among the most influential YouTubers and have forged a multi-million pound YouTube empire together.