Amazon Australia could sell more than books come Black Friday

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Many Australian sellers now take advantage of this service.

Braeuniger did not reveal the exact date, but it looks like the U.S. ecommerce giant will be in operation in time for the Christmas and New Year shopping season.

Speaking publically in Australia for the first time, the e-commerce behemoth told a crowd of about 500 attendees, comprising primarily small business owners, that it would launch its Amazon Marketplace and its first-party offer simultaneously in Australia "really, really soon".

Since confirming plans to open in Australia in April, Amazon has signed up "many thousands" of sellers, added Braeuniger, who relocated from his native Germany for the role in August. Here are four things that were revealed at Monday's meeting.

Amazon itself announced during its Australian Summit that its warehouses in the country are ready to fulfill orders both for its own offerings and for third-party partners.

United States retail giant Amazon has hosted its first Australian Seller Summer offering a glimpse of what operating Down Under could look like for businesses.

Retailers have always been promised that Marketplace would open the world to them for a low fee, and the exact scale of these fees in the Australian market have now been revealed.

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Retail experts had anticipated that Amazon would take a slow approach to Australian expansion, citing the example of the company's entry to the Canadian market, which was a decade-long process of rolling out different product categories.

While he hinted that the company would wait to take on the fresh grocery market in the country, it is thought that Amazon will immediately seek to gain a wider retail market share but offering discounted prices.

In a sign of further headwinds for offline retail, Braeuniger said his $540 billion company planned to bring more services to Australia, from the outset, than it had previously flagged.

Guests at yesterday's supplier meeting covered the sectors of childrens' goods, lifestyle brands and beauty suppliers, with the retail giant suggesting all sectors stand to benefit from using Marketplace to expand overseas. "We want to be Earth's most customer-centric company".

Hundreds gathered to hear how Amazon Marketplace could be used to help businesses scale.

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