ESPN Launching SportsCenter on Snapchat

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"SportsCenter on Snapchat provides a creative new format and platform for our flagship franchise to continue to evolve", Connor Schell, ESPN executive vice president, content, told Deadline.

The Snapchat show itself will be only three to five minutes in length, and will include a mix of the latest sports news, highlights and commentary.

The ESPN hosts won't be sitting behind desks in suits and ties, and turning to highlights. "It's going to be very personality driven", said Jacobs.

Since 1979, SportsCenter has been a pioneer by completely redefining how fans receive their daily sports news.

"SportsCenter" on Snapchat will be featured in the app's Shows section. Who's pissing you off today? "It's trying to approach each thing with the appropriate type of tone - making sure that I'm appealing to the younger demo that we're looking to appeal to on Snapchat". Now, nearly 40 years later, ESPN is looking to take their award-winning show to Snapchat - the first time that SportsCenter will be aired on a separate platform. Its regular schedule starts tomorrow with 5 a.m. and 5 p.m. shows on weekdays, and 5 a.m. shows on weekends.

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ESPN was a launch partner for Snapchat's Discover media platform two years ago. "Mobile video. we believe it's an entirely new medium".

The contract deepens the relationship between Snap and ESPN's parent firm, Walt Disney, and comes just days after Disney announced during its most recent earnings call that the new ESPN-branded streaming service ESPN+ would debut next spring. "ORCRP006023-topic.html" class="local_link" >Facebook Inc.'s Instagram, which now has a "Stories" feature akin to Snapchat's disappearing messages. But that uses a more magazine-like format, driven around text and images, whereas the Snapchat Shows are created to be more akin to mobile TV.

"A year ago we launched Snapchat shows, and now have 30 to date", said Sean Mills, Snapchat's Head of Original Content. "We have such a high concentration of a young audience, a lot of our growth is being driven by an older audience coming in - older meaning over 25". In July, Snapchat launched a twice-daily news program produced by NBC called "Stay Tuned", which attracted 29 million viewers in its first month. "I'm thrilled to bring this level of talent and personality to a new and innovative daily touchpoint for ESPN".

Hosts for the first show will include Emmy-winner Katie Nolan, SportsCenter anchor Elle Duncan, ESPN NBA commentator Cassidy Hubbarth, ESPN Radio host Jason Fitz, and comedian Cy Amundson. Coordinating Producer Glenn Jacobs said.