This holiday, take a step back from the door busters.
A year ago savvy shoppers were ready to snap up bargains as soon as deals went live at midnight - with half a million visits to Argos's digital channels between midnight and 1am, equating to 8,000 visits per minute. While there is somewhat of an argument to be made, the real argument against leaving Thanksgiving dinner and shopping for the next twelve or so hours is fairly obvious.
Currys PC World are currently listing more than 30 TV deals which they describe as "Black Friday Prices now" which all have free next day delivery.
Online sales comprised 9.4 percent of total retail sales in the fourth quarter of 2016, up from 8.7 percent during the same three-month period the previous year, according to government figures.
Deals can be hard to grab, but they can also be misleading.
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Cyber Monday has been identified the busiest day of the year for online shopping, and in 2017 it's expected to be Monday 27 November immediately following Black Friday. This means many people have to spend their nights camping out on sidewalks to get to the good deals and many employees must spend their holiday night prepping for the influx of consumers.
Most retailers will indicate "limited quantities" beneath certain deals. The same goes for Cyber Monday, which now stretches into a week of online specials. These numbers are also derived from the online arms of brick-and-mortar retailers like Target and Walmart.
Closing on Thanksgiving (and Black Friday) has given some retailers a customer loyalty boost by signaling a commitment to family values, experts say.
Here are The Telegraph's top picks from the Black Friday deals already released. But it won't just be high end products on offer, there is sure to be a great range of televisions for every budget, so whether you're looking for a portable for your bedroom or a brand new behemoth for the lounge... this will be the day for you! On Black Friday itself, they will be joined by hundreds of head office workers helping out on the shop floor. There are opportunities to save money on holiday shopping throughout the season, particularly online and in the comfort of one's own home.