This might be useful if you lived overseas but preferred to have your search results more tailored towards your home country, or if you lived in a smaller country and simply liked the results from google.com better. This means that even if you're using Google's.co.uk domain, you'll still get results relevant to the country you're in and not to the United Kingdom. By going to settings and then clicking on to "search settings" a new location can be selected. The "change" will be blocking users from getting results from different regions.
From a distance, it looks like it made things more straightforward and more comfortable, but actually, it may fall. For example, if you live in the United States (and search through google.com) and decide to visit Rome for a vacation, you'd expect that searching for "pizza places" on Google would return results for several pizzerias in Italy instead of your local Domino's or Pizza Hut back home. Country service will be displayed at the bottom of the search results page.
This latest update of doesn't look attractive according to me.
"Google wants to stop the practice of manually entering the top-level domain to get a country's services", according to a report in 9to5google. "Now the choice of country service will no longer be indicated by domain", said Evelyn Kao, product manager, Google.
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"This preference should be managed directly in settings".
All Google Search results are now based on location by default, the search giant announced on Friday, October 27. In addition, at the bottom of the search results page, the country service now in use can be clearly seen.
Google's other services such as Gmail, and YouTube already functioning this way.
Kao has noted that this update will only modify the way Google Search and Maps services are labeled, adding that "it will not affect the way these products work, nor will it change how we handle obligations under national law".