Twitter Unveils New Rules For Political Ads Amid Scrutiny Of Russian Accounts

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"We are committed to stricter policies and transparency around issue-based ads", Twitter's announcement reads.

Facebook has already said it would establish a system to begin revealing what ads are running and what entities are behind them.

There will also be a special section in the transparency center focused on electioneering, where you can find out additional information like who's being targeted by an ad, more information about the organization buying it and how much they've spent on advertising.

The company says that in the coming weeks it will identify political electioneering ads, which are defined by the Federal Election Commission (FEC) as ads promoting a specific candidate or a party within 30 days of a primary election and 60 days of a general election. They'll be identifiable with a clear marking (in Twitter's example, a purple dot where a "verified" checkmark usually is, though that might change) to better separate them from user-created posts.

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Not every political ad is explicitly endorsing a candidate.

"Today, we're announcing steps to dramatically increase transparency for all ads on Twitter, including political ads and issue-based ads", wrote Twitter exec Bruce Falck on the company blog.

Twitter says these transparency efforts will go live in the United States first, but the plan is to make the information available globally. Mark Warner (D-VA) and Amy Klobuchar (D-MN) recently proposed the Honest Ads Act, a bill to regulate digital advertising in the wake of accusations that Twitter and Facebook had been exploited by Russian cyberactors trying to sow division in the American electorate. We look forward to engaging with Members of Congress and other key stakeholders on these issues as the legislative process continues.

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