Apple Acquires PowerbyProxi Wireless Power Company

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San Francisco: Apple has bought New Zealand-based firm PowerbyProxi which specialises in wireless charging technologies for an undisclosed amount. Financial terms of the transaction weren't revealed. Apple usually don't confirm any acquisition directly but this time Dan Riccio, Apple's senior vice president of hardware engineering has confirmed the deal.

"We want to bring truly effortless charging to more places and more customers around the world". Yesterday Apple confirmed an earlier report by New Zealand website Stuff, about the acquisition of the company. The company specializes in providing small QI standard-compliant modules which enables wireless battery charging for devices like robots, drones, gadgets, and medical equipment.

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Auckland entrepreneur Fady Mishriki set up PowerbyProxi in 2007, as a spin-out from and University of Auckland, to develop technology to let people charge everyday devices like mobile phones without having to plug them in. PowerbyProxi officials were not immediately available for comment.

It is not clear if Apple will be keeping the development in New Zealand for the long term, but Graeme Muller of New Zealand's tech industry body NZTech said that PowerbyProxi's founders "would nearly certainly re-invest the sale proceeds back into the economy, potentially starting other new businesses and creating a "multiplier effect".

The company has 450 wireless power patents, patent applications, and patents pending.