Humble Bundle Accounces Acquisition by IGN; Will Continue to Operate Independently

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It would raise warning flags anytime IGN reviewed or even featured a game that is sold or published by Humble Bundle.

"IGN will support Humble Bundle with increased resources, allowing us to bring our community the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative, and donate more money to charity, more quickly than ever before".

However, a press release confirming the deal also noted that Humble will continue to operate independently in the wake of the acquisition, with no significant business or staffing changes. At the moment users of the service will see no change to how things are now run, with the bundles. storefront, and subscription service all operating as usual. The company revealed today that it has been bought out by gaming media giant IGN, one of the most recognizable gaming websites on the internet. IGN's influence will apparently be in the area of helping to raise money for charity and helping the site grow. "The idea is just to feed them with the resources they need to keep doing what they're doing".

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Humble Bundle co-founder John Graham reiterated that sentiment.

IGN Executive VP Mitch Galbraith told Gamasutra that IGN does not intend to change the way Humble does business and that they started looking to make a deal like this almost a year ago. "We don't want to disrupt anything we're doing right already".

Over the seven years Humble has been around, it has served 10 million customers and raised over $106 million for charity.

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