Facebook rolls out food ordering through its website

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You can find the Order Food option by going to the Explore menu.

Seamless, one of the largest food delivery services in the US, is not one of Facebook's launch partners for food ordering.

The company announced on Friday that it has partnered with Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice and Olo to offer users the ability to order meals without having to open each of those individual applications. "We're combining options from a number of restaurants and food ordering services, so you don't have to search through multiple places and eat what you want, in just a few taps", Alex Himel, vice present of the local team at Facebook, said in a release. If not, you'll be able to sign up for a Delivery.com account directly in the Facebook app, the company says.

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It's also working with restaurant chains directly, like Jack in the Box, Five Guys, Papa John's, Wingstop, TGI Friday's, Denny's, El Pollo Loco, Chipotle, Jimmy John's, and Panera. Restaurants will be listed, as is the option to begin an order for pickup or delivery.

The move to introduce food ordering is one that allows Facebook to keep users inside its app for longer periods, instead of seeing users exit to other apps for common tasks, like ordering a pizza. A Start Order button appears to each restaurant name.

"We've been testing this since a year ago, and after responding to feedback and adding more partners, we're rolling out everywhere in the USA on iOS, Android and desktop", Alex Himel, Facebook's VP of local, said in a press release. Facebook's two-billion strong users get hungry, and before ordering food users will need to jump ship to another app. It's ever so slightly faster if you're already on Facebook, I suppose - and good exposure for some of the services that users might not already be familiar with.

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