The reality show about the Oakland Raiders running back, called "No Script", launches at a time when Facebook and other web giants including Amazon.com Inc and Netflix Inc are spending billions on original content in a pitched battle for viewers. Previously, a Wall Street Journal report indicated that Facebook could shell out as much as $3 million per episode for its highest-profile projects.
The running back, who came out of retirement earlier this year to play for the Oakland Raiders, in the city where he was raised and continues to invest in, says precious little in front of reporters, and even his retirement announcement, on Twitter during Super Bowl 50, was an emoji and a photo. His nickname, "Beast Mode", has been trademarked and turned into a lifestyle brand of sorts. Google's YouTube is the current king of that arena, but Facebook and several others are throwing their hats in the ring as well.
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It was a big priority for Bleacher Report to keep the show authentic, given Lynch's raw style, Brown said.
The show will launch later in September, with eight short (10 to 15 minutes) episodes covering Lynch's "antics" - the first has him learning to drive a race auto until he ruins the tires.
The first episode will feature Lynch taking racecar driving lessons, "until he ruins the tires of the auto".