Apple unveils Watch Series 3 with LTE connectivity

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Although it still needs a SIM, this is a tiny electronic SIM card. I had a chat with Andreessen Horowitz partner Benedict Evans, who pointed out that "if you look at the Android smartwatches that have cellular, they are literally twice the size". That said, we can see someone potentially upgrading from a Series 1 or Series 2 to the cellular Series 3, but the other Series 3 changes don't seem significant enough to warrant replacing an older Apple Watch. This means the watch is finally able to count floors climbed and estimate your altitude. Data points will include your resting heart rate, how quick you recover, and if the watch suddenly notices that your heart rate shoots up for no reason, alert you of the fact. Indoor workout tested while connected to iPhone via Bluetooth.

Both have a new barometric altimeter that measures relative elevation, a 70% faster dual-core processor, and a new wireless chip.

Apple also pivoted from a fashion focus, where it was competing directly with brands like Rolex, to instead talk up the fitness capabilities of the watch and positioned it more like a highly capable wearable. The GPU is expected to deliver a 30% faster performance than the A10 Fusion while consuming half the power. Unfortunately, as with most things related to battery life, there are a lot of "ifs", "buts", and "maybes".

Jefferies analysts characterized the latest round of offers as a "more rational" approach in a note on Wednesday, as last year's free iPhone deals weighed heavily on the carriers' margins.

Both the second and third generations are water resistant up to 50 metres and can be used for monitoring open and pool water swimming. This in itself comes with a host of goodies. Indoor workouts still come in at roughly 10 hours.

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Apple's ad for the new watch is touting "40 million songs on your wrist". Customers can also choose to receive a notification when their heart rate is elevated above a specific threshold while inactive.

There are a few new features with the heart rate monitor. From there, you can browse contacts to reach out to through a few interfaces: favorites, recents, contacts, and the keypad.

The Series 3 comes in the same sizes as previous watches.

The Series 3 takes the same phone number as one's smartphone, according to Gizmodo, adding that the watch is available September 22 for US$329-$399, depending on cellular capability.

Translation: your new Apple Watch is still an accessory for your iPhone and not a replacement. You can place an order for a new Series 3 on 15 September 2017, and it becomes generally available on 22 September 2017.