Joanna Gaines has been working with Target's design team to make what he called "functional and lovely basics".
Chip and Joanna Gaines, Waco-based entrepreneurs and starts of HGTV's Fixer Upper series, have scored a huge business relationship with Target.
The brand in question is a new home and lifestyle deal with the Gaines, who made an appearance at Target's Fall National Meeting in Minnesota to surprise team members, sharing that they would be working together.
"Hearth & Hand with Magnolia" merchandise will be in Target stores on November 5 around the time the fifth Season of Fixer Upper premiers and of course, just in time for holiday shopping. Designs also incorporate modern, classic, industrial and vintage touches. And in true Target style, most of the items are under $30, ' Mark Tritton, executive vice president and chief merchandising officer, said. Target added that it would refresh the collection with new items multiple times throughout the year.
Target partners with 'Fixer Upper' stars for new home collection
"At the core of the Magnolia brand is the desire to make homes handsome, but with a focus on family and practicality".
"Coming together with Target not only allows us to design handsome pieces for people all over the country", Joanna Gaines said.
The best part is the price tag. "Coming together with Target not only allows us to design lovely pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined". Target House is a free home away from home that provides long-term housing for St. Jude patients and their families.
Chip and Joanna are set to appear on the Today show Thursday to discuss the highly-anticipated collection and flourishing partnership. So sweet - we're counting down the days until we can start buying!
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