Target said on Wednesday it would hire about 100,000 workers for the holiday season, a 43 percent increase from last year, after keeping seasonal hiring flat for the last four years.
The workers will fill numerous roles, including making sure stores are well stocked, online orders are filled, and freight moved from distribution and fulfillment centers. In addition, it plans to hire 4,500 people to help pack and ship online orders at its warehouses.
During the second quarter, Target had registered comparable digital channel sales growth of 32 percent, on top of 16 percent growth in the year-ago period.
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Both companies are trying to hold their own against Amazon.com, which is encroaching on multiple fronts. Target also said it had "streamlined operational processes" at the facilities this year, requiring lesser staffing.
Shares of Target were last seen up nearly 3% at $59.50, with a consensus analyst price target of $58.90 and a 52-week range of $48.56 to $79.33. The company said Wednesday that it wants to ensure that the experience for customers is seamless at stores.
During the weekend of October 13 through October 15, Target is holding in-store seasonal hiring events between 10 A.M. and 6 P.M. There will be on-site interviews and some jobs offered then and there, the company said.