To help Tim and crew out, I've come up with a list of five features Apple should consider, if not for tomorrow's unveiling then for the inevitable Apple TV 4K sequel we'll see sometime in 2019. Apple will upgrade content for uses to HDR, free of cost.
But a new streaming service isn't the only thing an Apple TV needs. What about hardware? Apple TV 4K runs on the A10X Fusion, the same hardware found in the iPad Pro; CPU performance is twice as fast as the existing Apple TV, and graphics are more than four times faster, says Apple. 4K TVs have been dropping in price dramatically over the past year, so it's no surprise that Apple has made a decision to enter the market, too.
Apple said it's working with Netflix for 4K titles and will launch Amazon Prime Video support later this year.
The third-generation, announced in March 2012, didn't change anything about the external design of the Apple TV but did bump up the internal specs slightly. In order to address the content issue, Apple needed to release a 4K Apple TV first to compete with Roku, Amazon, and Nvidia, all of which have 4K-capable set-top boxes. That's just a taste of what the Apple TV 4K update brings, though.
Dubbed Apple TV 4K, the new version of the gadget will support the far richer 4K HDR video standard that is slowly gaining traction among TV manufacturers and content creators.
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When can you get this excellent update to an already excellent product?
In 2015, the Apple TV debuted at a price of $149 for the 32GB model and $199 for 64GB. If you're looking for a TV, take a look for our roundup of the best TV deals in the United Kingdom right now.
Is Apple playing "catch up" with other media device makers?
Siri was introduced to the Apple TV in 2016 and we'd expect the smart assistant to become more and more important in the future.